ABSTRACT MARK LOGO FOR SERVICE COMPANY OVERVIEW:The project objective was to create a mark logo for a service-based client. The focus was on developing an abstract mark that visually represents an idea and/or action. Through thorough research, concept development, and sketches, I designed a scalable and adaptable identity system, that is presented through mockups and basic motion videos for social.
VISUAL RESEARCH:
SKETCHES:
DESIGN RATIONALE:Simunye is a wildlife conservation organization promoting coexistence between humans and animals. The logo symbolizes the world’s interconnectedness through an abstract representation of the seven continents and five oceans. The brand, featuring warm colors and a modern typeface, emphasizes themes of unity with the slogan "We thrive as one" which is inspired by the translation of Simunye in Zulu “We are one.” It supports practical uses through conservation tools and merchandise, which effectively conveys Simunye’s mission of conservation and unity.
MOCKUPS:
MOTION GRAPHICS: