REMARKABLE REPTILES FIELD MUSEUM DESIGN CAMPAIGN OVERVIEW:The project objective was to design an adaptable advertisement campaign for an existing museum, starting with a flexible poster that includes a clear and compelling call to action, followed by various campaign extensions like billboards and banners.
VISUAL RESEARCH:
SKETCHES:
DESIGN RATIONALE:This project promotes the "Reptiles Alive!" exhibition at the Field Museum in Chicago. The goal is to attract visitors with the message: "Explore the Fascinating World of Reptiles!" Important details like the exhibition’s end date and a QR code for more information are included.
The design follows the Field Museum's brand guidelines, using Druk for headlines and Graphik for text, along with colors like Field Blue and Field Gray. It features close-up images of reptiles, highlighting a chameleon's tail with the golden spiral overlaid and a camouflaged gecko to showcase the remarkable parts of the reptiles within the exhibit.
CHAMELEON VARIATIONS:
GECKO VARIATIONS:
MOCKUPS:
